I saw a couple of gifsets from the SDCC trailer release. But they are following up on some threads they laid out earlier. When exactly is questionable, but hey "something's coming" is a vague enough hint to use it over and over ad nauseum.

It's a strategy that works out pretty well. You can keep the bar low for actual canon (because it is profit based/liable to be adjusted to suit sponsor needs in disappointing ways), but have better expectations of what the fans manage to pull together for themselves.

As long as he's not the one organizing it. Or picking the code names for people.